The Siren Awards are held annually by Commercial Radio Australia. The Siren Awards are a national, annual advertising award, designed to encourage excellence and creativity in commercial radio advertising.
The awards program started in 2005 and aims to promote and reward the radio commercials which stand out from the crowd. When faced with a radio brief a creative has the opportunity to make an ad which both cuts through and attracts notice, as well as using creativity to engage the listener and draw them in.
Southern Cross Austereo is a strong supporter of The Siren Awards and each year submit an ad in the Siren Awards edition of Campaign Brief.
Click below to hear the ad come to life
Campaign Brief Siren Awards ad
The Siren Awards promote and reward the commercials that stand out from the crowd, and the winner from each round becomes the judge for the next round. The Siren Awards are designed to attract the best radio creative in the land!
There are five rounds in the Siren Awards. The winning and highly commended entries from each round are judged in the annual Siren Awards that are held in May.
2012 Siren Rounds
The 2012 Rounds are divided throughout year as follows:
- Round 1 : 07 March – 13 May 2011 – CLOSED
- Round 2 : 16 May – 22 July 2011 – OPEN
- Round 3 : 25 July – 16 September 2011
- Round 4 : 19 September – 25 November 2011
- Round 5 : 28 November 2011 – 17 February 2012
