In regional Australia there are around 217 commercial radio stations servicing a potential audience of over 9.7 million people.
Regional Australians use radio to keep them both entertained and informed, as regional radio is a vital and integral part of each local community.
From big cities like the Gold Coast, Newcastle and Hobart to strong regional centres such as Dubbo, Mount Isa and Swan Hill, regional radio is there, providing a localised message that’s immediate and targeted.
Some of the country’s fastest growing populations are in areas covered by regional radio, due to the more attractive lifestyle and lower cost of living on offer, and advertisers can easily connect with these lucrative markets by using regional radio.
SOURCE: Australian Bureau of Statistics – 2006 Radio Market Census Data
Regional Radio Fast Facts:
- The regional market represents 45% of the Australian population
- Radio reaches more Regional Australians in an average week than most other media types, including weekday and weekend newspapers.
- Radio is the number 1 medium for Regional Australians from 5.30am – 5pm on weekdays, ahead of TV, newspapers and magazines.
- On weekdays from 5.30am-5pm radio on average reaches:
- 95% more Regional Australians than that of TV
- 77% more Regional Australians than that of Newspapers
- Over 2.5 times the number of Regional Australians than that of Magazines
- Regional Australians use the radio as a link to their community, with locally produced content that is relevant to their daily lives
- Regional radio gives clients an opportunity to taregt specific areas and demographics, as well as leverage loyalty and localism
- Regional radio delivers to affluent consumers with a high disposable incomes due to rising numbers of ‘sea-changers’ and ‘tree-changers’ moving outside of major metro areas
