DAB+ is the platform of listening of the future.
Australian radio broadcasters have secured their digital future and embraced digital radio with DAB+ now switched on in 5 metro markets. Plus, there are up to 20 new digital only stations in each market, along with additional pop-up or event stations.
These new digital only stations account for 20% of listening on the platform and they are stimulating exciting new partnership opportunities for advertisers. The remaining 80% of listening is devoted to analogue stations that are being re-broadcast on the DAB+platform.
Fast Facts:
- It’s free to air for consumers through a DAB+ radio receiver or via web streaming.
- So far over 406,000 digital radios have been sold and more than 700,000 listeners are tuning in.
- 38% of people in metro areas are likely to purchase a digital radio in the next 12 months. Their top two reasons for wanting to buy a digital radio are for the new features and sound quality.
- Over half (52%) of people who own a digital radio listen to more radio.
- Recently, BMW announced that digital radios will soon be installed in some of their vehicles.
Source: CRA Digital Radio Report 2011
Benefits of DAB+ include:
- Ability to pause and rewind
- Digital sound quality
- Incredibly clear reception
- Information on the screen
- More choice of stations
