Radio is more than just 30” spots.
Radio is an evolving and innovative medium that connects with listeners on a multitude of platforms. It offers true entertainment based solutions and drives results for advertisers, from sales through to engagement.
Australia currently has 257 commercial stations around the country. There are 42 stations operating in the country’s metropolitan markets, reaching over 9 million people which is 80% of the metropolitan population.
Approximately 45% of Australians live in regional areas with regional radio now reaching over 11 million people via 215 regional stations. Local radio is crucial to regional towns, providing invaluable support for local event coverage, local news, weather, sports coverage and daily interviews on issues relating to their town.
The Australian Radio Market at a glance:
- The majority of Commercial Radio Australia member stations are in regional markets with only 42 in the metropolitan areas of Sydney, Melbourne, Brisbane, Adelaide, Perth.
- There are about 37 million radio sets in Australia.
- Almost eight in 10 Australians listen to commercial radio every week.
- Commercial radio accounts for 70% of listening.
- People aged 10 or older spend about two hours listening to commercial radio each day.
- 37% of all the time spent with media prior to shopping is with radio.
- 21% of all radio listening occurs in the car.
- 99% of cars in Australia have a radio.
- There is an average of 5 radios per home.
- 22% of radio listening occurs in the workplace.
- 80% of working adults listen to commercial radio each week.
