The growth in social media has been phenomenal and with radio’s very ‘personal’, local and conversational nature, Southern Cross Austereo is well placed to be successfully involved in this space.
Southern Cross Austereo has embraced social media, with fan pages for all of their stations’ key shows on Facebook, as well as Twitter profiles where relevant. These provide client integration opportunities, which are carefully managed to fit the environment given the personal nature of social media.
With Southern Cross Austereo’s experience in managing and marketing their own social media properties every day, Southern Cross Austereo can guide clients on their own social media strategy and execution, which should be considered as part of a broader cross-platform campaign.
