Podcasts are media content delivered direct to consumers in audio files.
They are generally provided free and listened to online or downloaded to an MP3 player, such as an iPod. If podcasts are sold for a price, they become classified as ‘Audiobooks’ in the iTunes store.
Podcasting allows Southern Cross Austereo to provide its entertainment content across platforms, so their audience can consume it on-demand when and where they like. This helps to deliver ubiquity of content for Southern Cross Austereo, where they are not restricted by channel.
Southern Cross Austereo currently sells podcasts for shows as part of the show sponsorship, giving sponsoring brands association with Southern Cross Austereo’s talent across multiple platforms, including FM, DAB+, online, on video prerolls and also the podcasts themselves.
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