Online Video

As digital media quickly evolves, radio-related content is becoming increasingly visual.

On-demand video is an integral component in Southern Cross Austereo’s expansion in digital media, as is the production of multi-camera live streaming broadcasts of its major events and the formation of co-productions with established networks such as MTV.

Drawing upon the talents of the Southern Cross Austereo on-air teams, the variety and quality of the video clips available on their sites has resulted in millions of clips being viewed and Southern Cross Austereo’s audience and clients alike enjoying this intimate, eye-catching touch-point with artists, celebrities and general entertainment.

With content sharing agreements in place, access to some of the latest music clips in partnership with record labels, their own in-house TV studio as well as opportunities for direct audience participation through User Generated Content, Southern Cross Austereo’s video strategy offers powerful new marketing opportunities for clients. A range of innovative video and online streaming sponsorship packages are available for clients combining established formats such as the traditional 15 second pre-roll advertisement, alongside integrated branded video content.

Southern Cross Austereo’s new entertainment channel, The Dirt, is leading the way with two episodes filmed daily and uploaded immediately on to the Today Network websites as well as The Dirt TV YouTube Channel. The Dirt alone presents some very compelling advertising opportunities that can extend a client’s reach and gain greater scale and exposure.

Short, sharp, funny. Austereo’s video is a tasty digital offering.

Video Online – The Fast Facts

  • Southern Cross Austereo’s websites currently have over 1.9 million video plays each month.
  • Southern Cross Austereo’s You Tube Channels have over 1 million videos per month.
  • The Dirt TV is one of Australia’s most popular and fastest growing online video property.
  • Over 10 million Australians watch video online every month.
  • By 2014 – 90% of all internet traffic will be video.
  • 1 in 5 Australian’s online will have their TV connected online within the next 12 months.
  • Video is the fastest growing online sales property.