Microsites

Microsites are bespoke content areas commonly created to communicate more in-depth content to users.

So, when users click on a web ad, instead of being taken to a company’s main website, they can be directed to a site specifically created to address or profile a particular promotion, service, product, competition or event.  They are becoming more and more popular as they enable advertisers to directly engage with users in a much more targeted manner.

Microsites also allow for a greater level of interactivity with the ability to include quizzes, games, competitions, flash, embedded video and much more.

Southern Cross Austereo builds microsites for clients in house every day of the week.  They also have tools that allow them to use ‘off the shelf’ functionality to build microsites relatively quickly and cost-effectively.

Click on the thumbnails to view microsite home page examples: