Digital Radio

Digital Radio is currently available in Australia’s metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth, with rollout in regional areas expected to happen in the next few years.

At present, Digital Radio can be received through a digital radio receiver (DAB+) and also via web streaming to any connected devices, such as computers, mobile phones and iPads etc.  It is expected that digital radios will start to replace in-car stereos within the next 3-5 years. So far over 406,000 units are in market and just like Digital TV, Digital Radio is the future for radio.

Southern Cross Austereo launched its first digital channel, Radar Radio, in December 2008 and since then has lead the industry with the addition of Barry and The Main Stage to Southern Cross Austereo’s line-up of signature digital radio offerings.

Focused on new music, comedy and events respectively, these digital stations offer unique and compelling content initiatives and are flagships of Southern Cross Austereo’s leadership in this new medium. Southern Cross Austereo’s digital radio channels provide great integrated solutions for clients across on-air, online, via our social media channels and through live events.

So far, Southern Cross Austereo has successfully delivered the following pop up digital radio channels:

  • Radio Gaga – to coincide with Lady Gaga’s Australian Tour
  • High Voltage Radio – to coincide with AC/DC’s Australian Tour
  • P!nk Radio – to coincide with P!nk’s Australian Tour sponsored by Optus
  • The Salvation Army I See Red campaign – aimed at the younger generation with the purpose of creating awareness for the Red Shield Appeal as a complement to traditional Door Knock Activity
  • Hamish & Andy’s Caravan of Courage Radio – adding a unique dimension to the on-air and online story for the Great Britain and Ireland trip, where fans could relive highlights of past adventures and keep up-to-date with the current trip
  • U20 Radio – a Federal Government initiative to encourage under 20’s to get into radio

For more information on digital radio go to www.digitalradioplus.com.au