Digital media has become a critical aspect of Southern Cross Austereo’s ability to deliver entertainment media solutions for clients.
The digital client offerings are wide-ranging and include:
- Online advertising, including display advertising and brand integration into all Southern Cross Austereo sites
- Microsites
- Mobile Phone and iPad Apps, including integration with Southern Cross Austereo brands and also custom solutions for clients
- Video and online streaming
- Digital radio
- Podcasts
- Social media campaigns
Southern Cross Austereo offers websites for all of its FM radio brands across the country with 2 sites in each market. Both the Today Network and Triple M Network are aligned nationally, reaching over a combined 1.5 million unique browsers across the country each month. The websites for Southern Cross Austereo’s 3 digital radio channels, Radar, Barry and The Main Stage are also an important aspect of that offering. There are also mobile sites and apps for every one of Southern Cross Austereo’s FM and digital radio brands. In addition to its radio brands, the business is expanding into broader entertainment content with properties such as The Dirt website.
