Triple M Local Works

Triple M Local Works is showcased via two streams – Triple M and Local Works.

Triple M represents metro markets Sydney, Melbourne, Brisbane & Adelaide with a rock based offer skewed towards men 25-54.

Local Works encompasses a variety music proposition and targets people 25-54. It is represented by Mix 94.5 in Perth and 30 stations regionally.

Together these two streams become Triple M Local Works for national clients looking for combined metro and regional coverage with 35 stations across the country.

Triple M

Triple M is broadcast in the metro areas of Sydney, Melbourne, Brisbane and Adelaide.  Triple M has been rocking for over 30 years and is proudly Aussie, playing music that rocks with shows that feature iconic talent that get people talking.

In 1982 Triple M’s iconic rock god “Dr Dan” was born. He featured in one of the most famous commercials in Australian history, cementing Triple M’s status as the home of rock.

Today, Dr Dan is back and proof that there is still only one station that rocks.

Audience Insights

Triple M’s audience is broadly people 25-44 years of age, with a male skew. They’re passionate about music that rocks, living life to the full and sport. We describe them using two segments – Alive & Kicking and On The Pulse.

Alive and Kicking

These guys are not dead yet! They are getting a little older but they still have a zest for life. Their passion is, and always will be, music that rocks and sport. They aren’t stuck in the past. There’s a lot going on in their lives. They’re optimistic about what the future holds and are open to change.

On The Pulse

These listeners are progressive and more socially aware. They want to know what’s current. They too love music that rocks and sport. They are more stylish and want to stay ahead of the pack. They are always on the look-out for the next big thing!

Triple M delivers an environment that engages with its audience on 3 key needs – Belonging, Stimulation and Individuality.

Brand Values

Real, Informed, Larger Than Life, Local.

Brands with similar values will easily achieve audience engagement with the Triple M Network.

Tone

Triple M is always passionate, parochial, down to earth. We deliver all this with that great Aussie sense of humour.

Local Works

Broadcast via Mix 94.5 in Perth and across 30 regional stations. It’s geared towards the 40+ age bracket and perceived as the authority on local issues having been established in local communities for many years. Local works incorporates both AM & FM stations across regional Australia with programming ranging from Classic Hits to Music focused Adult Contemporary and Talk Back Stations. The music is always familiar and never weird or edgy.

Audience Insights

Geared towards the 40+ age bracket.

Brand Values

Community focused, Inclusive, Informative, Credible.

Tone

Local Works is inherently local, informative, down to earth.