Today Network
The Today Network is Australia’s number 1 FM Hit Music network with 41 stations nationally. It also rates number 1 for women in the 18-39 year old demographic.
The Today Network is seriously into pop culture and proud of it! This includes all the latest in hit music, highly entertaining shows, exciting promotions and events, celebrity gossip and everything that’s hot right now! It’s the home of Australia’s biggest radio shows, biggest hits and biggest stars!
The Today Network is broadcasted in metro markets Sydney, Melbourne, Brisbane, Adelaide and Perth as well as the newly re-branded Sea FM on the Gold Coast. Regionally, the Today Network is extends across a futher 35 stations across Australia.
Audience Insights
Our broad audience is people under 40, delivering strongly to the 18-39 year old female listener. We describe our listeners as two distinct groups - Young & Free and Suburban Aspirants.
Young & Free
The young and free listener has an overwhelming energy for life. They live each moment like it’s their last. The Today Network energises these listeners by sharing their exuberance for life and enjoying everything it has to offer, now!
Suburban Aspirants
The suburban aspirants want to live the younger life and feel forever young. The Today Network helps them feel young by opening a window to what’s hot in the world of entertainment right now.
The Today Network delivers an environment that engages its audience on 3 key needs – Stimulation, Individuality and Harmony.
Brand Values
Dynamic, Positive, Light-hearted, Glamorous, Magnetic.
Brands with similar values will automatically achieve audience engagement with the Today Network.
Tone
When we speak our voice is bright, flashy and carefree.
