The Main Stage is Austereo’s latest digital radio brand that is dedicated to delivering exciting ‘events based’ content.
It’s the destination point for the most impassioned eventers – whether it’s a particular band, sporting event, festival or seasonal celebration – if it’s a BIG event it will be on The Main Stage. The Main Stage offers clients a unique platform to engage with the “eventer audience”. It also offers clients:
- The opportunity to own The Main Stage ongoing
- Sponsorship of a tactical event on the station
- Multi channel opportunities – online, on air & mobile
- Tailor made solutions
- The Main Stage is the first ‘event’ radio station of its kind, reinforcing Austereo’s business vision of First in Entertainment Media Solutions.
Audience Insights
The Eventers
- These people are actively seeking activities that they haven’t done before to be out there amongst it ALL.
- Mainly in their 20’s, slight male skew
- Typically log on mid morning and early evening
Music Eventers
- People who have been to a rock, pop, jazz, classical or blues event in the last 3 months two or more times
- Mainly in their 20’s, slight male skew
- Heaviest streamers of radio online, typically log on mid morning and early evening
Sport Eventers
- People who have been to a professional sporting event in the last 3 months four or more times
- Majority in the 45 – 64 age bracket, strong male skew
- Typically log on mid morning and early evening
Brand Values
Fun-seeker, Entertaining, Passionate, Energetic
Tone
Loud!
Digital Radio, including The Mainstage, can be accessed via a DAB+ Digital Radio receivers in all mainland state capital cities, or via the station website at mainstage.com.au.
