Radar Radio
Austereo launched Radar Radio in December 2008, making it Australia’s first commercial digital radio station.
Recognising the need to do something different from the norm, Radar was conceived to help artists get heard, bringing music lovers the latest music from Australia and around the world.
Radar is the champion of new songs, albums and artists before they’re on mainstream radio, or even on your iPod. The station encourages artists to upload their own music directly to the website, but also receives songs via record companies that have yet to receive mainstream airplay.
Audience Insights
The Radar Radio audience is passionate about music and predominantly aged 15-29.
They’re seeking new music to keep ahead of the pack and to discover new tunes they can adopt and love. They love the buzz of seeing their favourite artists live. Some are also musicians seeking a way to gain national exposure for their own music.
This audience live their lives online – it’s how they have fun, learn, interact with friends and keep up to date.
Brand Values
Credible, Amplified, Music Expert, New Sound
Tone
Amplified, Straight Up, Supportive
Digital Radio, including Radar, can be accessed via a DAB+ Digital Radio receiver in all mainland state capital cities, or via the station website at radarradio.com.au.
