BARRY is Australia’s first ever comedy radio channel.
Launched in July 2010, Barry is a purveyor of fine comedy and is a great place to visit when you’re at work and need a laugh, after a hard day in the office, or to share a joke when hanging out with your mates.
It’s built around the funny stuff that we hear and see every day, maybe something forwarded on from a friend, a gag from a stand up comic, or a parody or sketch we hear or see online.
Audience Insights
This audience has a wicked sense of humour. Broadly speaking they are aged between 18 – 34 and twice as likely to be male. They love comedy and actively seek it out. Our core audience are the Funny Finders, our broad audience are the On-liners.
Core Audience: The Funny Finders
Those who already engage in key digital habits, who also seek out ‘something funny’ (across any media format & day part).
Broad Audience: The On-Liners.
Those who already engage in key digital habits, including streaming radio/music or downloading podcasts, meaning they have a lower barrier to logging onto a new digital radio station.
Brand Values
Smart, witty, fun, left of centre.
Tone
Just the smart stuff that will make you and your mates laugh / No smut.
Digital Radio, including Barry, can be accessed via a DAB+ Digital Radio receivers in all mainland state capital cities, or via the station website at barry.com.au.
