Southern Cross Austereo has announced that in an exciting move, its new music brand Radar, will extend to national metro and regional audiences beyond its original Digital Radio launch pad to a full, multi platform format – a first for the company – encompassing TV, FM radio, Digital Radio, online, mobile and social media.
Radar, launching on TV from January 14 and rolled out across its other platforms in coming weeks, promises to champion new artists with a heavy focus on helping to break new Australian music. Ella Hooper, best known as the face of multi-platinum, ARIA award winning pop/rock band, Killing Heidi, has been secured as Host of Radar and knows what it’s like to make it big as an Australian artist and will be right at home bringing listeners the best of the Aussie music scene.
Hooper said “Radar will allow so much scope for shining light on great new music from a blend of genres and I believe it will be an especially great thing for local Aussie music, which we can always use and totally deserves the air time!”.
Broadcasting across a massive network spanning metro and regional Australia, Radar’s reach and touch points include:
FM: Five nights a week on the Today Network nationally; Monday to Thursday night from 10pm to midnight and on Sunday Nights with Radar’s Australian Top 20 (44 stations in total – 5 metro & 39 regional)
TV: Broadcasting to regional Australia on Saturdays at midday on Southern Cross Ten across Qld, NSW & Victoria (All regional markets will benefit from updates on local gigs, tours & home-grown artists).
Digital Radio: On-air 24/7 in metro markets & Canberra
Online: At radarmusic.com.au, via the Radar iPhone app and through social media platforms; Facebook, Twitter, Tumblr, Soundcloud, You Tube and google+
Southern Cross Austereo, Head of Metro Radio, Guy Dobson said “This gives us a chance to seed our great content across all available mediums via radio , online , social and now regional TV. Each slice of content will be tailor-made for the relevant medium that will subsequently offer the best available experience for the Radar brand lover”.
RADAR FM SHOW ON THE TODAY NETWORK
When: Monday to Thursday nights, 10pm to midnight
Sunday Nights with Radar’s Australian Top 20
Where: Today Network metro + regional
RADAR TV SHOW ON SOUTHERN CROSS TEN
When: Saturdays at midday
Where: Southern Cross Ten – Broadcasted in Qld, NSW, ACT & VIC
RADAR DIGITAL RADIO STATION
When: 24/7
Where: Digital Radio, online at radarmusic.com.au, Radar iphone app
Radar was launched in December 2008 as Southern Cross Austereo’s third national network and was Australia’s first commercial Digital Radio station although only available in metro areas up until now. Recognising the need to do something different than the norm, Radar was conceived to help artists get heard, bringing music lovers the latest music from Australia and around the world.
Radar is all about championing new music and new artists of all genres. There is strong support of Australian artists, especially those who do not currently receive mainstream airplay.
Keep up with all of the latest news at www.radarmusic.com.au
