With over half a million dollars on offer so far 2Day FM’s Fugitive wins online.
The 2Day FM Fugitive is back and bigger than ever with $540k worth of bounties so far and up to $100k each day up for grabs as he lurks in locations throughout Sydney waiting to be asked ‘Are you the 2Day FM Fugitive?’.
In a true multi-media execution designed and implemented in-house by Austereo and sponsored by Vodafone Infinite Plans, the search for the Fugitive encompasses radio clues on-air at 104.1 FM, updates at www.2dayfm.com.au/TheFugitive plus on 2Day FM’s Facebook and Twitter sites, along with bonus clues on Channel Seven.
Last seen in 2003, the famous Fugitive is way more tech savvy in 2011. He’s a Facebook fiend, frequently on the ‘check-in’, ambushes the 2Day FM Twitter feed, carries a GPS to reveal his ‘Google mapped’ path on www.2dayfm.com.au/TheFugitive plus uploads video grabs and photos of current locations as he escapes his stalkers throughout Sydney.
Giving away $60,000 so far there is still plenty of cash available to Sydneysiders but the real wins come for 2Day FM online. In its first week The Fugitive drove traffic increases as follows:
• 150,000 Fugitive website visits and over 400,000 page views
• Increase in ‘Likes’ of over 150% on the 2Day FM Facebook page
• Increase in ‘Followers’ of over 30% on the 2Day FM Twitter page
The Fugitive runs until Friday 8 April and with cash bounties of up to $100k per day, online statistics will continue to rise as people employ the latest technology to track him down.
Tune into 104.1 2Day FM and visit www.2dayfm.com.au/TheFugitive for all things Fugitive and to witness a first in entertainment media solution from Austereo.
